Consumers Say In-Store Facial Recognition is 'Creepy'
According to a survey of shopper's habits, consumers are creeped out when retailers use technologies like facial recognition to identify them.
The RichRelevance second annual "Creepy or Cool" survey of U.S. consumers finds that the mobile phone ranks #1 for shopping. More than two-thirds (67%) of American consumers use their mobile phone to shop. Not surprisingly, mobile usage skews even higher for the coveted younger Millennial demographic (ages 18-29), with nearly 8 out of 10 (79%) shopping on their mobile phone.