Survey Says Consumers Would Skip Stores that Use Facial Recognition for Marketing
A consumer survey from First Insight says that more than 75 percent of respondents would not shop at a store that used facial recognition technology for marketing purposes. However, discounts might be the key to turning consumer perception around, as the number dropped to 55 percent of respondents when they knew there would be a benefit associated with it.
Beacons are by far the most talked about in-store technology, but consumer awareness of the technology and its benefits are very low, with 70 percent of respondents not knowing the definition of an in-store beacon, the survey says. But respondents did identify price barcode scanners as the most helpful in-store technology.