More than a third (38%) of Americans believe biometrics will increase their smartphone security, while 25% are skeptical and 37% don’t know, research from Unisys Security Insights finds.
The survey suggests that consumers are evidently concerned about their personal data held by organizations. Consumers confidence and trust were generally low for telecom companies, government agencies and banks, as these organizations have not succeeded in their confidence building measures to win back trust. With an ever increasing hyper-connectivity of consumers across various digital platforms, the traditional mechanisms to protect sensitive personal data against advanced attacks are proving to be insufficient. For organizations to regain trust in the face of such an uncertain security environment, they should follow: