Consumers Express Concern, Not Initiative, After Data Breaches
The majority of U.S. consumers (94 percent) have heard or read bout major retailer data breaches in the past year, and three-quarters say retailer data breaches have increased their level of concern about personal data privacy, and 61 percent characterize their data management as “Take-Charge” instead of Reactive (26 percent) or Passive (11 percent), but despite these reservations, consumers are changing very little about their key shopping habits.
According to the 2014 ISACA IT Risk/Reward Barometer study, only 45 percent of consumers have changed an online password or PIN code; 15 percent made fewer online purchases on mobile devices; and 28 percent shopped less frequently at a retailer that had suffered a data breach.