Ground chuck and filet mignon are two very different types of beef. Ground chuck is priced for everyday meals. Filet mignon, however, is a luxury cut, prized for its tenderness with a price tag to match. Beef may be what’s for dinner, but what kind clearly matters to the consumer.
When it comes to the multi-factor authentication market, simply looking at the label is not enough to get an accurate read on quality and use case. Not all approaches are the same. There are many differentiators within the market, and those differentiators are significant. Understanding differences in multi-factor authentication can determine whether identities and data remain secure, whether authentication codes arrive in a timely manner and whether applications are easy to use.