Investing in Personal Branding for Security Careers
Personal branding is a consideration that is frequently overlooked by those who are seeking a career change or wanting to improve their upward mobility within their organizations. Too often, it is misunderstood and seen as being self-aggrandizing, egotistical or even perceived as “brown nosing.” While there are ample examples of this, these reflect poorly thought out and executed strategies.
To start, branding is generally regarding as creating an image in someone’s view that involves the characteristics of a product or service. Ideally, creating the impression of the perceived value being better than competitors and/or associates an expectation as to what the product is. Examples are Walmart and its “everyday low price,” Starbucks and the Apple logo, that most immediately relate to with iPhones or iPads.