Adobe, Burger King, and Skype: They’ve all had their social media accounts hacked, resulting in brief but highly publicized smear campaigns.
It’s a risk any business or person with a Twitter, Facebook or other social networking account faces. Hackers attack, passwords fall into the wrong hands, or the wrongdoing comes from someone within the organization. It all makes social media sound very risky for a brand trying to build and uphold its reputation.