Social Media Forces Risk Management Changes in At-Risk Countries
The speed at which political instability spreads is now inextricably linked to social media, as disaffected populations around the globe turn to this powerful outlet to drive demonstrations, according to a new Marsh Risk Management Research briefing, Social Media Heightens Political Risks in Emerging Markets.
This means that the “rear view mirror” approach to risk management, which is frequently used by multinationals to forecast risk by examining past events, is no longer sufficient for operations in at-risk countries.