Many Companies Still Not Leveraging Social Media as a Crisis Management Resource
As part of their business continuity management (BCM) efforts, companies today are still behind in leveraging social media as a crucial resource.
According to the new Business Continuity Insights Survey by PwC US, which had approximately 300 respondents, was designed to help gain a better understanding of how business continuity practitioners and stakeholders believe their programs have adapted to a changing environment, and how the practice of business continuity management continues to evolve, more than half of the respondents - 57 percent - do not officially use social media as a crisis management resource.