Major sporting events, like the World Series or the Super Bowl, are no longer just athletic contests – they are the new “destination vacations” and, for global events like the Olympics or the World Cup, sources of national prestige and economic drivers. The weeks and months leading up to these spectacles are filled with mini-events, taking the fan experience to unprecedented levels. Attendees spend big money on food, merchandise and travel, making the treatment of fans the most important component to planning any major sporting contest.