Social Media, Mobility and the Future of Security Convergence
It is hard to imagine any market sector today that is not impacted by the “Big Three” emerging technologies: Social Media, Mobility and Cloud Computing.
The holiday shopping season saw “Cyber Monday” come out of nowhere to replace “Black Friday” as a traditional benchmark for consumer spending. New media and technology are being rapidly indoctrinated into our culture. Retail has embraced “social media” word-of-mouth marketing, and the technical innovations of mobile devices make e-commerce impulse buys all the more handy. And scaling IT operations is not an issue, as large retailers simply contract for more “seasonally expanded” cloud services, rather than purchasing costly computing equipment and hiring additional personnel.