Flash Mobs Pose Risk for 2011 Holiday Shopping Season
With the start of the 2011 holiday shopping season approaching, retailers need to ensure they have plans in place to address the increased risk of a flash mob event, Marsh warned today.
Retailers have long been accustomed to preparing for and managing the risks associated with massive crowds at their stores on Black Friday—traditionally the biggest shopping day of the year—and throughout the holiday shopping season. But flash mobs—groups of people that organize through social media to assemble suddenly in a public place—present a new threat in 2011.