There’s no doubt about the growing impact and utility that holograms are having in the battle against counterfeiting, which costs global industry billions of dollars a year in lost revenue and untold damage to brand reputations. But in recent times we’ve also started to see the added value role that the very latest authentication technology plays in improving supply chain management.
Ian Lancaster, general secretary of the International Hologram Manufacturers Association, looks at the versatility and role of “track & trace” hologram technology and the way some organizations have embraced it to protect brand and routes to market.