What is the opposite of growth? Some
would say it is “status quo,” but that’s not true. The opposite of growth is death: Whether in
your personal life or work life, if you’re not growing you’re dying.
The business organism must grow to
survive. Even if we could miraculously
hold everything steady – costs, margins, productivity – our value proposition
immediately degenerates due to the unyielding forces in a competitive
marketplace.