Upon joining, Grand Crowne members receive a personalized membership card. Individual information is printed on the card, which allows them to access an exclusive website. The club uses a Zebra P420 printer from Zebra Card Solutions of Camarillo, Calif. “We wanted an in-office method of producing a high-quality, permanent card,” said Mike Hammer, manager of product development for Grand Crowne Resorts in Branson, Mo. “We needed to be able to print cards on-the-fly, every day in our corporate office.”
Hammer added that the personalized cards lend the program credibility and prestige. He expects to print between 5,000 and 10,000 cards each year.