Holiday identity theft was analyzed in a recent report by Iris. According to the report, 73% of respondents expressed concerns about their personal and financial data being at risk during the holiday shopping season. 

Most Americans (84%) say that past data breaches have impacted their willingness to shop with a specific retailer. Consumers were equally likely to express an impact on their willingness to do business with a breached retailer in 2017 (84%) and 2018 (83%). The levels dropped somewhat in 2019 (79%) and 2020 (78%) but crept upward in 2021 (81%) and 2022 (82%) and continued to rise in 2023.