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How to Create High-Tech Value in Retail

6/12/12 12:00 pm EST

In retail applications, security systems and video surveillance can be just as effective at deterring, detecting and reducing crime as they can be at enriching operations. Security system data analysis and analytics give retail managers unprecedented power, effectively driving a low-tech product into high-tech value for the corporation.

Join Protection 1’s Lisa Ciappetta, Senior Director Marketing, and Jim Shepherd, National Account Manager, together with their customer, Kevin Darnell, Director of Loss Prevention at Brown Shoe Company, for this webinar that examines how Brown Shoe Company uses security technology in its more than 1,300 locations. Brown Shoe Company is a $2.6 billion global leader in the footwear industry, operating Famous Footwear and Naturalizer retail stores in the United States, Canada and China. The company also designs, sources and markets many wholesale shoe brands, such as Naturalizer, Dr. Scholl’s, LifeStride, Via Spiga, and others, across multiple distribution channels.

In this 45-minute session, followed by 15 minutes of live Q&A, attendees will learn:

  • How Brown Shoe uses alarm system data to drive operational improvements and performance
  • How Brown Shoe views the role of video surveillance and equipment ROI
  • What other analytic solutions Brown Shoe has tested or are considering
    • What is the goal of the solution?  How was it/will it be tested?
  • How Brown Shoe Loss Prevention approaches its mission to bring added value to the corporation

Can't attend live? Register to view the webinar on-demand!


Jim Shepherd

National Account Manager
Protection 1

Lisa Ciappetta

Sr. Director of Marketing
Protection 1

Kevin Darnell

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