Security Blog

The UTC Acquisition of GE Security -- One Year Later

Company Better Positions its Business Units

April 8, 2011

by Scott Howell, All Tech Marketing

Brand transitions do not happen overnight, and it has been one year since UTC bought the General Electric GE Security group. At Thursday ISC West media reception held at the Venetian hipster Tao restaurant and nightclub, UTC Fire and Security, Global Security Products President Mark Barry reviewed brand positioning and took questions from the press.

The following text summarizes the UTC branding and positioning at the ISC West security show, some of it new, some of it simply clarified and reinforced.

From the top: United Technologies Corporation (UTC) (NYSE: UTX) does about $54B in annual revenue. A good chunk of that revenue comes from the UTC Fire and Security business unit that is made up of three sub-business units: Global Security Products, Global Fire Products, and Fire and Security Services.

The Global Security Products (GSP) business unit was the one that exhibited at ISC West, so let us focus most of our attention on that and its four major brand groups:

Interlogix: Interlogix represents primarily UTC video (UltraView, TruVision, etc.) and intrusion detection products, for both residential and small-to-medium commercial markets, as well as several networking and fire products. Interlogix products primarily move through the dealer and distributor channels.

The Interlogix brand umbrella includes the formerly-owned-by-GE residential alarm business. The UTC-GE deal gave UTC at 10-year license to use the GE name. However, UTC has resurrected the Interlogix brand name and intends to move along the retirement of the GE branding well in advance of the ten-year deadline. More info on the ISC announcements in the UTC Fire and Security Web newsroom or at:,11710,pageId%3D82720%26siteId%3D70,00.html

Lenel: The Lenel brand will continue to represent the integrated, enterprise security management system products including OnGuard, SkyPoint, Facility Commander and Picture Perfect. Its products primarily move through the integrator/VAR channel to commercial and government customers.

Onity: Electronic locks, in-room safes and energy management solutions for specific verticals including hospitality and education fall under the Onity umbrella.

Supra: This brand encompasses key management systems including the modern version of a real estate agent key lock box...still hanging off the doorknob of the for-sale home, but now opened by a smart phone instead of mechanical pushbutton.

Each of the four brands will operate as individual businesses, with dedicated product development, customer support and sales teams.

And in separate UTC branding news, the Fire and Security Services business unit has aligned its United States services businesses under the Chubb brand including use of a single identity for vehicles and uniforms. The services business unit (BU) will continue to be run separate from the Global Security Products BU. The services group offerings were not represented in the UTC booth at ISC West.

UTC was sporting a brand new booth at the ISC Show, and offered attendees their first opportunity to display all four GSP brands, Interlogix, Lenel, Onity and Supra, within the same booth space.

You must login or register in order to post a comment.



Image Galleries

ASIS 2013 Product Preview

ASIS International 59th Annual Seminar and Exhibits, September 24-27 in Chicago, Illinois, will include an exhibit hall packed with innovative security solutions. Here are some of the products that will be shown at ASIS this year.


Virtualization and Data Center Security: What You Need to Know for 2014

Data centers are increasingly becoming the center of the enterprise, and data center and cyber security is following the same path for security departments. According to Justin Flynn, a consultant at the Burwood Group, the virtualization of data centers allows enterprises to scale more easily and faster, with a smaller footprint.

However, hosting enterprise data in the cloud can make intrusion detection more difficult – how can enterprise security leaders team up with other departments to keep aware of cyber risks and traffic, and physical and data compliance during the virtual transition? How can CISOs and CSOs discuss cyber threats with the C-Suite to get the resources they need? And how can the proper infrastructure test and verify possible malicious attacks? 

More Podcasts

Security Magazine

Security June 2015 issue cover

2015 June

In this June 2015 issue of SecurityIs the security director business’s new “corporate rock star?” Find out how CSOs can become the new leaders of their enterprises through mentorships, partnerships and creatively adding business value. Also, learn how security professionals are training employees in cyber security through games. And why are deterrence and detection so important when it comes to thwarting metal thieves? Find out in this issue.

Table Of Contents Subscribe

Body Cameras on Security Officers

Body cameras are being used increasingly by police in cities across the U.S. Will you arm your security officers with a body camera?
View Results Poll Archive


Effective Security Management, 5th Edition.jpg
Effective Security Management, 5th Edition

 Effective Security Management, 5e, teaches practicing security professionals how to build their careers by mastering the fundamentals of good management. Charles Sennewald brings a time-tested blend of common sense, wisdom, and humor to this bestselling introduction to workplace dynamics. 

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube  LinkedIn logo 40px 2-12-13Google+

Vertical Sector Focus: Critical Infrastructures

criticalhomepagethumbFrom terrorism to vandalism, it’s preparedness, response, training and partnerships. Learn about some of the critical security issues facing this sector.

Visit the Critical Infrastructure page to read more.